India produces great designers, engineering and technicians. “Our main focus is on simplicity and high performance and our 3D software tools will enable them to quickly transform new ideas into great products,” says PM Ravikumar, director—sales, Professional Channel, SolidWorks. “In sync with the Make in India initiative, we plan to launch the SolidWorks for Entrepreneur programme in India to help the budding entrepreneurs and incubators have easy access to the complete 3D solution, enabling them to innovate quickly,” he tells Sudhir Chowdhary in a recent interaction. Excerpts:
How important is the India market for you?
The Indian economy has been witnessing a positive sentiment over the last few years. The Make in India initiative by the government has been launched with the purpose of transforming India into a global design and manufacturing hub. It is projected that the new government would undertake additional measures under its ambitious Make in India programme, which will create more favourable environment for the growth of business in the coming times. The government is planning to overhaul the outdated processes and policies so that companies find it easy to do business in India. At Dassault Systemes, we are keen to partner with the government in this initiative.
In sync with the Make in India initiative, we plan to launch the SolidWorks for Entrepreneur programme in India to help the budding entrepreneurs and incubators have easy access to the complete 3D solution, enabling them to innovate quickly.
What are the top priorities for Dassault Systemes’ SolidWorks India operations today?
At Dassault Systemes our main focus is on simplicity and high performance. The ease of using Dassault Systemes’ SolidWorks makes it easy to learn and adopt SolidWorks at work and at school, fueling rapid productivity gains and highlighting the cost savings of using SolidWorks
today. On the educational front, the SolidWorks portfolio is being used by 700 institutions that range from the premier IITs to private engineering colleges to the industrial training institutes (ITIs) and we aim to strengthen this partnership further. SolidWorks also offers hiring organisations with a rapidly growing and easily accessible community of skilled employees. It also helps to lower total cost of ownership of design process over time.
We want our customers to be successful, that is our top priority and our indirect business model helps us to achieve this better. We also intend to make our services available for SMEs. We support our customers through our value added resellers (VAR). The presence of our VARs across the country makes it easier for them to reach the customer faster. VARs are within two hour travel distance radius, enabling us to serve our customers better. We plan to further increase our VARs in the next two years to increase our capacity and market coverage, and be nearer our customers. We invite entrepreneurs to join us as value added resellers.
What is the level of growth you are expecting from India and where is the growth likely to come from?
We have a strong support ecosystem in our partners and we are focused on strengthening our partner network since they help us translate to the customers their on ground experience of using SolidWorks. SolidWorks from Dassault Systemes caters to almost 12 industries including industrial machinery, consumer products etc. With the initiatives of the government in key areas like defense, medical, electronic industries, we expect our growth to come from these industries other than our strong presence in the industrial machinery segment.
As India is an emerging economy, the growth expectations remain high, and we have been able to achieve it in the last couple of years alone. With emerging next generation of products, SolidWorks advanced capabilities will help millions of design professionals, educators and ‘makers’ to efficiently innovate in product design, simulation, technical communication and data management.
What kind of traction are you seeing for your solutions in India?
SolidWorks caters to a wide range of industries, from aerospace, automotive, consumer products to engineering services, high-tech, industrial machinery, process & plant etc. All industry verticals are showing significant traction of the solutions in India.
Source: The Financial Express